Alternative Data

Data AnalyticsUpdated: October 15, 2025
Also known as: Alt Data, Non-Traditional Data

Browse all Data Analytics terms

Non-traditional data sources used for investment and business insights

Non-traditional data sources used for investment and business insights.

Alternative data includes satellite imagery, social media sentiment, web traffic, credit card transactions, and other unconventional sources that provide insights beyond traditional financial statements. Used by hedge funds, traders, and businesses for competitive advantage.